Frequently Asked Questions
When you have a question, our team is here to provide the answers you need.
Welcome to our FAQ page, where we do our best to respond to all of your questions.
Frequently Asked Questions
Here are some of our most commonly asked questions.
How do I track customers in my store?
Nowadays, everybody carries a smartphone on their person. Throughout the day, certain smartphone apps collect location data if the user has agreed to share their location information. This data can be used to see where consumers are in your store and where they’ve been.
What is location data?
Location data is information about the specific geographical whereabouts of a device. Pretty much any device that uses global positioning or Wi-Fi can collect location data.
What is footfall data?
Footfall data is a measurement of the number of people entering a store or shopping mall.
How can technology track your movements?
Location data is usually collected and tracked by what’s known as a global positioning system (GPS) satellite. This information can also be obtained from a service—like a mapping application.
What can location data be used for?
By tracking the whereabouts of consumers through location data, you can discover trends in their behavior. This can allow you to find high-intent customers, as well as more accurately target customers with relevant ads.
How do you collect foot traffic data?
We gather the location data from phone apps that track the user, like weather apps and more. With this information, we then analyze the data to show you foot traffic in a targeted location.
Why is location intelligence important?
Location intelligence can help you uncover new actionable insights on your customers, your competitors’ customers, and potential new audiences. This opens up an opportunity to provide a better experience and deliver the kind of products or services consumers are looking for.
How do I know if my advertising is working?
If the advertising is working, you should notice a few changes in your business. For example, you may see an increase in foot traffic in your place of business. This means you’ve successfully captured the interest of potential customers. You may also see an increase in sales.
How do I identify my target audience?
By collecting mobile location data, you can expand upon consumer profiles, taking factors like behavior, location, and demographics into account. This extra amount of insight can help you determine what consumers engage and don’t engage with. Having this information in hand can tell you everything you need to know about the specific audience you want to target.
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