Location Data Marketing for Advertising Agencies
Increase the effectiveness of your marketing campaigns.
As an ad agency, it’s your job to create marketing strategies for your clients. Give them a campaign with the performance they deserve with the help of mobile location data. On Location Data Company is here to help.
How to Calculate Foot Traffic
Many advertising agencies have difficulty confidently targeting the right audience for their client. It’s not impossible, but it takes a lot of luck and guesswork to hit the jackpot, meaning success isn’t always guaranteed. Wouldn’t it be nice if you could identify your clients’ ideal audiences and precisely target them every time? It’s possible by measuring foot traffic.
If you want to know how to measure traffic, On Location Data Company has you covered. We offer an innovative marketing tool that can provide the location intelligence your agency needs to deliver more targeted, results-focused campaigns for clients in any industry. With our service, you can drastically improve and refine your marketing strategies.
How Does It Work?
The On Location Data tool extracts mobile location data from consumer smartphone applications. That data is put through a rigorous cleansing process that discards poor quality information and erases errors, inaccuracies, and duplicate events. Our Data Dashboard then contextualizes the information into actionable foot traffic metrics that are easy to find and simple to understand.
With this information, we help you gain insights into customer behavior at target locations, identify active high intent audiences, and see where they are located. Essentially, you gain a new understanding of your clients’ audiences and the resources to help you overcome your greatest marketing challenges. The best part? It’s a solution that’s affordable and can be implemented instantly and used cyclically to account for changes in the audience.
Target Audiences With Precision
On Location Data provides accurate foot traffic data using polygon mapping that measures down to one meter—this tells you exactly where the best spots are to advertise.
Increasing Revenue for Your Client
The end goal of a marketing agency is to help its clients increase their revenue. Using location data to understand customers can do exactly that. It can also help your clients improve customer retention and market share. Location data can be used to find similar audiences as well, adding to your clients’ existing consumer bases.
Clean and Accurate Data
On Location Data Company closely follows the guidelines set by the California Consumer Privacy Act (CCPA). Although we collect mobile location data, we don’t share anything that could be considered protected personal information (PPI). This means we’ll never collect names, addresses, and other private information. Additionally, we employ data tracing to monitor and protect data from being resold and shared inappropriately.
