How to Get Foot Traffic Data for the Automotive Industry
Measuring showroom foot traffic is the first step to securing new car sales.
Measuring showroom foot traffic is the first step to securing new car sales.
Foot traffic is one of the most important metrics a car dealership has at its disposal. It’s actionable data that is one of the best indicators of an incoming new car sale. Monitor your foot traffic in real time with On Location Data Company’s innovative marketing solution.
Information is the key to success and allows companies to make smart business decisions that drive revenue. In the automotive industry, foot traffic is the data set that reigns supreme because of its correlation with new sales. However, getting an accurate, cost-effective, and timely measure of walk-in traffic is challenging for some dealerships. On Location Data Company is here to help.
We’ve developed a system that gives you the ability to collect, analyze, and act on foot traffic data as it’s happening. Our solution works by gathering consumer mobile location data to provide detailed insights into your customers. The privacy-compliant intelligence our tool uses brings visibility to actual foot traffic on your targeted location, enabling you to see trends and build out customer profiles.
How do you increase sales in a car dealership?
of consumers are neutral or OK with sharing location data
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With On Location Data, we help you better understand your audience so you can improve the effectiveness of your marketing campaigns. Our tool can identify your most high intent customers, where they gravitate to in your location, and what time of the day they come in. This is the information you need to reach your customers where they are.
We provide a clean and safe foundation of data—sourced directly from mobile apps—and all information we collect is guaranteed accurate. We eliminate any inaccuracies, errors, or duplicate events. Our product also uses polygon mapping that measures to the meter, so you can confidently target the people most likely to buy your vehicles. Finally, our solution lets you see actionable data in real time, so dealing with predictive or forecasting programs is a thing of the past.
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