Attendance Tracking for Conventions

Create an outstanding trade show experience by understanding the audience for your event.

How did your convention perform this week? Did it do better than last year? What booths drew in the biggest crowds? Tracking trade show attendance can answer all of these questions and more.

Conference Attendance Tracking

Conferences, trade shows, and conventions all depend heavily on attendees. The higher the attendance is, the more opportunities there are for businesses to reach the right audience for their service or product. The key to increasing attendance is offering an incredible experience people want to be a part of. In order to create that great experience, it’s necessary to understand who your audience is.

At On Location Data Company, we help you solve this problem by leveraging location intelligence. Our service gathers mobile location data from attendees’ phones, then converts it into actionable foot traffic metrics you can use to improve your convention. With our trade show tracking solution, you can precisely target the people in the crowd who have the highest intent on making a purchase.

Want to improve your exhibition?

Use Foot Traffic Analytics to Measure the Effectiveness of Your Marketing

70%

of consumers are neutral or OK with sharing location data

30%

of enterprise time is spent on non-value-added tasks

20%

of consumers captured with location data

How Does Tracking Foot Traffic Help Trade Shows?

Insights from a foot traffic analysis can help strengthen the effectiveness of marketing campaigns. It can also be used to encourage sales as it reveals consumers’ interests and what events they enjoy attending. Finally, it can show traffic patterns in attendee movement and reveal hot spots in the convention center where most people tend to gather.

These insights can tell show managers where the most valuable locations are to set up displays. It’s also helpful in informing you on how to adjust your marketing to speak to your ideal audience. The insights also allow you to:

Adjust Logistic Plans
Determine the busiest times of the event and adjust your staffing, crowd management, and merch strategies to fit the attendance numbers.
Target Event Attendees Where They Are
Knowing where the crowd is can tell you where your ads can get the most exposure.
Build Customer Personas
Having this data on hand can tell you everything you need to know about your customers, allowing you to create rich customer profiles.

Clean and Secure Data

The data our solution collects is sourced directly from mobile apps and scrubbed to filter out inaccuracies, errors, and duplicate events. As a result, you get a clean and accurate foundation of information you can use to enhance your marketing. We only work with California Consumer Privacy Act (CCPA) compliant data and we employ data tracing to monitor and protect that data from being resold and shared inappropriately.