Hotel Customer Data Analytics
Tracking the footfall in your venue can help you optimize your hotel chain for maximum success.
The more you know about your guests, the better you can cater to their needs. Having actionable data that can be used to improve the guest experience can provide a crucial advantage in the competitive hotel industry. Find out who, when, and how people are using your facility by tracking your footfall.
Hotel Customer Data Analytics
At On Location Data Company, we offer a solution that allows organizations to sense demand, analyze demand, and shape demand. For the hospitality industry, this means we bring visibility to the insights you need to improve your business. Through our footfall tracking system, you can gain access to the mobile location data of your visitors to see:
- Who’s staying in your hotel
- How long people are staying
- The busiest times of the day, week, and year
- How your guests are engaging with your facility
- If your marketing needs adjustment
With this information and more, you can stay in front of consumer trends, gain an advantage over your competition, and make smart business decisions that drive revenue.
See the full picture of the customer journey
Visit Match
On Location Data Company’s marketing tool doesn’t only track real-time foot traffic in your hotel. In order to provide a complete picture of the customer’s journey, it reveals where customers go before and after they visit your establishment. Our solution can track mobile location data in the area you’ve chosen to target up to 30 days before and after. With our tool, you are able to confidently determine foot traffic attribution, as well as return on investment (ROI) on your marketing campaign.
Enhance Your Customer Experience
Using mobile location data can help you tailor your business to meet the demands of your customers.
The Advantages of Footfall Analytics
Data on consumer movement in the real world helps provide businesses with clarity into the customers’ preferences. This allows you to react and adjust your business according to consumer behavior. This can provide advantages like:
- Scaling Resources: By using predictive analytics, you can accurately predict the number of people to expect on a given day. As a result, you can ensure you have the right number of staff at all times.
- Customer Flow: Gain insight into how customers are using your amenities and moving throughout the venue. This can help you identify which areas in your building present the highest marketing value.
- Improve Guest Experience: Monitor metrics like customer loyalty, length of time spent in your facility, and customer movement to discover opportunities to improve your services.
