Event Attendee Tracking for Sports Franchises
Draw crowds to your sporting events by delivering a unique fan experience based on fan behaviors.
On the outside, sports are all fun and games, but on the inside, it’s all business. While sponsorships and media rights make up a large portion of the revenue, it’s the fans who drive an organization’s value. Draw in crowds to your events by delivering experiences based on consumer trends.
Event Attendee Tracking
As an industry heavily focused on the fan, it’s necessary to do whatever it takes to raise the attendance at your events. This means crafting a fan experience that not only entices people to buy tickets, but also makes them want to come back for more. Understanding your target market can go a long way in helping you create a strategy that builds strong interest in your franchise.
One of the best ways to understand your audience is by leveraging location intelligence. At On Location Data Company, this is an area where we specialize. With our location data tracking solution, we can help you identify and target your ideal audience. We can also help you get an accurate count of attendance at your event, help you see who is enjoying the sights and sounds, and determine where fans are spending most of their time.
What We Do
Tracking foot traffic provides invaluable information that can be used to do everything from transforming marketing campaigns to optimizing the layout of your stadium or arena. On Location Data works by helping you use this information to your advantage. Specifically, our service gathers mobile location data sourced from the smartphone apps your attendees are carrying with them.
Our solution analyzes that intelligence to provide foot traffic metrics that not only tell you your crowd size, but also reveal fan demographics and patterns of behavior. Knowing these behaviors and understanding what fans like to do beyond the gates gives you the opportunity to tailor marketing inside the venue to their personal interests.
Gain a Better Understanding of Your Audience
With the help of On Location Data Company, you can learn who your ideal audience is and reach them where they are.
Sports Data Event Analysis
Collecting attendee data can also enable sports teams to uncover trends like:
- The number of games attended by date
- Return rates
- Where fans traveled from
- Restaurants or stores they frequent before or after game
- What other sports events they attend
Armed with this knowledge, you can optimize operations on game days. This can result in a better fan experience, higher ticket sales, and an increase in revenue from new sponsorship opportunities.
