Audience Builder
Shape demand by precisely targeting who you want to reach.
The most effective marketing campaign is one that not only grabs consumers’ attention, but also talks to their wants or needs. To accomplish this, it’s necessary to understand who your audience is and what they’re interested in.
Audience Builder
Do you know who your highest intent customers are? How much time are they spending in your facility? Are they returning or going to your competitor’s location? Understanding your market enables you to accurately target the right audience for your product. Our solution is designed to take the guesswork out of finding your ideal audience through mobile location data.
In addition to collecting foot traffic from your specific area of interest, the On Location Data tool analyzes the information and converts it into actionable data. From our user-friendly data dashboard, you are able to build out robust audience profiles. With this crucial information, you can easily increase the effectiveness of your marketing campaigns.
Access all the details you need to get the clearest picture of your audience
Complete the Picture
Following the footfall at your business can reveal missing details in the customer journey, and the more information you have, the better. That’s why On Location Data doesn’t stop at simply tracking foot traffic—our tool also applies U.S. census information and other data sources into the intelligence. Combine that with our visit match feature that looks at traffic from 30 days before and after an event and you now have a complete picture of the audiences you need to reach.
Discover New Target Audiences
If you’re looking to expand your reach, On Location Data Company can help. Our solution provides thorough data that lets you create rich consumer profiles that can help you find new audiences you have yet to tap into.
Data Cleansing Strategy
For location data to be useful, it needs to provide the right information. This means removing any inaccuracies, errors, or duplicate events that can sneak their way into your data. To provide a clean and California Consumer Privacy Act (CCPA)-safe foundation of data, our tool goes through a data scrubbing process as it sources information from mobile apps. We also employ data tracing to monitor and protect data from being resold and shared inappropriately.
Refine Your Marketing
Even if you have a good understanding of your current audience, there’s no guarantee the demands of that audience will stay the same in the future. That’s why our innovative marketing tool is designed to be used as part of a continuous cycle. By continuing to measure foot traffic, analyze that data, and rebuild your audience profile, you can refine your marketing efforts and stay in front of trends.
