Our custom foot traffic data dashboards provide a quicker way to locate and digest reports.
When it comes to improving your marketing campaigns with foot traffic intelligence, gathering mobile location data is only one part of the equation. You could have all the information in the world, but if you don’t know what to do with it, it’s practically useless to you. The data you obtain needs to be analyzed and converted into metrics you can use in the real world.
To make all the numbers and figures make sense, our solution comes complete with a data visualization dashboard. This is a tool that’s designed to take the information you gathered and turn it into a simple to understand and easy to access data analysis report. It’s here where users can learn about customer behaviors and adjust marketing tactics accordingly.
Measure success as objectively as possible
of consumers are neutral or OK with sharing location data
of enterprise time is spent on non-value-added tasks
of consumers captured with location data
Foot traffic data provided by our dashboard offers actionable insights for a variety of industries like retail, advertising agencies, car dealerships, hotels, sports franchises, and more. Of course, each of these industries faces unique challenges in targeting its ideal audiences. However, data on consumer movement adds clarity into those consumers’ preferences.
The data reports created by our dashboard are measured using currencies, similar to that of Nielsen ratings. Our program provides a consistent baseline you can use to stay informed on what’s happening on a daily basis. Are people showing up on Sundays? Did advertising at the local festival have an impact on your sales numbers?
Our data dashboard helps you keep tabs on all of this information in real time to measure the effectiveness of your marketing strategy. You target the cause and we measure the effects, all while delivering the actionable information you need to achieve success.
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