Foot Traffic Data Tracking

Provide visibility for marketing opportunities with comprehensive data sets that reveal high intent consumers.

Wouldn’t it be nice if you could know how many people are going in and out of your place of business and when they were there? Armed with this knowledge, you could improve your marketing by reaching high intent customers where they are. This is possible by tracking foot traffic and On Location Data Company can help.

Tracking Foot Traffic Data

As you may know, “foot traffic” refers to the number of people who enter a store, mall, stadium, or some other retail location. Keeping tabs on foot traffic is important because knowing where your audience is can drastically improve the effectiveness of your marketing campaign and encourage sales. But how can you know how much foot traffic you’re getting?

With On Location Data Company, calculating foot traffic is no problem. We offer an innovative marketing tool that identifies active consumers who are deep in the purchase funnel. Our foot traffic tracker provides accurate data on where the shoppers are and when they were there, helping you to see trends in behavior. Instead of being left to wonder what happened between your marketing campaign and a customer purchase, we fill in that picture with comprehensive, actionable data.

What’s the best way to reach potential customers?

Gain a Better Understanding of Your Audience

70%

of consumers are neutral or OK with sharing location data

30%

of enterprise time is spent on non-value-added tasks

20%

of consumers captured with location data

How Does It Work?

If you’re not using mobile location data to enhance your marketing, you could potentially be hindering the success of your business. At On Location Data Company, we know how valuable location data is to marketing, and it’s only growing in value by the day. That’s why we help you leverage this information to improve your business. But how do we do what we do?

Most phone apps request permission from their users to collect location information. Our technology uses the information users agreed to share to see the actual foot traffic in a targeted area. We then use data from 30 days before and after a foot traffic event to bring visibility to marketing opportunities that may have been missed.

Detect
We detect consumers in the area you want to be targeted by collecting location data from phone apps.
Identify
We identify the most active high intent audience based on their actual physical actions.
Sense Demand
We analyze trends and behaviors, providing a holistic view of the market and what potential customers are looking for.

Clean and Safe Data Foundation

Start with a clean foundation of data, sourced directly from mobile apps. Our solution removes inaccuracies, errors, and duplicate events so you have the most accurate data available. Our team further improves this data through polygon mapping, a technique that measures to one meter and captures data with less noise. Finally, we employ data tracing to monitor and protect data from being resold and shared inappropriately.